William Hill revenues boosted by online wagering
19 April 2013
William Hill said a strong efficiency in online betting assisted to increase its first quarter operating earnings by 8%.
More sporting bets were made online than in its betting stores, with an increasing number positioned through its mobile apps.
the yohaig code business said, external that although it had a poor Cheltenham Festival, it had much better luck in the Champions League.
It was the very first time no English football team had remained in the quarter finals given that 1996.
As such, while the amount paid to winning bets at the Cheltenham Festival was higher, the cash punters put on English teams to progress to the Champions League quarter finals and beyond all entered into William Hill's coffers.
The firm said it had also enjoyed its best-ever result in a Grand National, which was won by the yohaig code 66-1 outsider Auroras Encore.
"It has actually been a successful start to 2013 in trading terms", stated president Ralph Topping.
"Having grown our UK online market share from 10% to 15% over the last four years, we aim to increase our share and are making considerable investments in marketing, innovation and people to attain that," he included.
On Monday, competing bookmaker Ladbrokes cautioned that trading had actually been worse than expected in the very first 3 months of the year.
The firm blamed a drop in make money from the Cheltenham Festival and lower incomes from high worth bettors. It included that a high variety of cancelled meetings, because of the extreme winter season, had also impacted its outcomes.
Richard Hunter, head of equities at Hargreaves Lansdown Stockbrokers, stated: "William Hill's efficiency and prospects are in plain contrast to the problems currently being faced at Ladbrokes.
"There are, of course, headwinds, such as the fierceness of competitors in the sector and the typically pressed customer, however these are difficulties which the entire industry is facing," he included.
Ladbrokes alerts on slower trading
15 April 2013
