SPFL Names Ladbrokes as Sponsor In ₤ 4m Deal

SPFL names Ladbrokes as sponsor in ₤ 4m deal

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The Scottish Professional Football League (SPFL) has actually revealed that wagering business Ladbrokes will be its main sponsor from next season.

The two-year bet9ja's welcome offer, thought to be worth a little over ₤ 4m, consists of rights across all four leagues and 42 clubs.

While it did not expose any figures, Ladbrokes stated the deal was the biggest of its kind in Scottish football.

The SPFL has actually been without a sponsor because 2013 when the league was restructured.

The Clydesdale Bank sponsored the Scottish Premier League up until its contract expired two years back, electing not to renew the ₤ 2m-per-year deal.

Funds from that were split in between 12 clubs.

The brand-new offer will lead to the Scotland's leagues become referred to as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the new season in August.

An "absolutely delighted" SPFL president Neil Doncaster informed BBC Scotland: "It is the most significant single ever title sponsorship deal of this promotion code nature in Scotland in 125 years of the Scottish Football League.

"So it's hugely substantial, I believe, financially.

"It's an offer throughout the yohaig code entire of the SPFL - the first deal of its kind - and all 42 clubs will benefit through the ladder mechanism set out in the rules.

"On all those levels, I think it's terrific news for all clubs in Scotland."

The brand-new offer takes the overall SPFL prize-money fund to ₤ 20m.

Next season's Premiership champions will get an extra ₤ 268,000 as a result, with the Championship winners getting ₤ 45,000 more.

At the bottom end of the scale, the team ending up bottom of League Two will make their club an extra ₤ 3,600.

"As much of a financial difference, there is a pride concern here," said Doncaster.

"To have a league sponsored with a business like Ladbrokes - an extremely respected blue-chip UK business - who desire to sit alongside you and develop the video game in Scotland is extremely substantial as well.

"Everything matters and, if you speak with individual clubs then I presume they'll see it a little different ways.

"But, from our viewpoint, it's a deal that benefits all 42 clubs and includes to the status of the league in general."

Doncaster understood that the SPFL had gotten some criticism for the years without a title sponsor.

"It has actually not been the easiest time to go out and bet9ja's welcome offer a title sponsorship," he said.

"We are well conscious of a few of the financial issues that have impacted a few of our member clubs over that period.

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"But the truth is that we have had a variety of big brands who desired to partner with us.

"We have actually had various offers over the duration that we've rejected, however the clubs' stance, which we believe has been vindicated, was they wished to await the ideal brand at the ideal money."

Ladbrokes president Jim Mullen added: "We love football so we are delighted to be dealing with the SPFL on one of the very best opportunities in British sport."