Sky Bet extends English Football League sponsorship bet9ja's welcome offer
17 November 2017
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Sky Bet has extended its multi-million pound sponsorship handle the English Football League till the summertime of 2024.
The gaming operation is the headline sponsor for the Championship, League One and League Two football departments.
It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet states it will attempt to discourage issue betting through messaging on t-shirts, which clubs will benefit through more money.
the yohaig code deal, which is worth tens of millions of pounds, has actually remained in location given that 2013.
Sky Bet said it would be paying 20% more than it has actually done so far to extend the arrangement from 2019 to 2024.
This will make the 11-year bet9ja's welcome offer among the longest in professional sport, the company stated.
The Leeds-based operation, which includes websites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.
The wagering industry has actually been under increasing scrutiny from the government, and from the regulator, the Gambling Commission.
Earlier this promotion code year the Football Association, English football's governing body, announced it would end sponsorship handle betting companies.
However, competition organisers, and the clubs themselves, are complimentary to take sponsorship from gambling firms.
The money from the Sky Bet bet9ja's welcome offer will be divided among the 72 clubs in the English Football League, which covers the 3 divisions listed below the Premier League.
The chief executive of Sky Bet, Richard Flint informed the BBC's Wake up to Money podcast that the English Football League used the revenue created to assist them run their everyday operations.
He said: "Without sponsorship from the yohaig code wagering market there aren't a variety of sponsors going to get included in football."
However, there are worries that increasing numbers of young fans are being exposed to gambling adverts.
One of the findings of the BBC's annual Price of Football survey was that more young football fans bank on video games than play the sport.
About 95% of TV advertisement breaks in live football matches function at least one betting advert, the BBC discovered in October.
In some matches, 40% of the adverts were for gaming.
Mr Flint told the yohaig code BBC that Sky Bet and the English Football League were actively promoting awareness about problem gambling as part of the "When the fun stops. Stop" project.
"From the play offs and consisting of next season every t-shirt will have an accountable gaming message on the shirt sleeve and we're tying that into an accountable gaming campaign starting today, which consists of a television advert and perimeter boards at EFL video games," he stated
The "When the yohaig code enjoyable stops. Stop" project is managed by the Senet Group, which was established in 2014 by a few of Britain's leading bookmakers in reaction to public issues about betting and betting dependency.
The head of the GambleAware charity, Marc Etches, stated that while it invited a dedication to do more to promote safer gambling, "the messaging needs to be far more specific about the danger included than what the betting industry currently proposes".
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